Developers are often been tasked with the aesthetics of user interfaces, whether it be for reporting or data input or both. However, this task may not be within the developer's core skills, which can lead to frustration, development slowdowns, and a less-than-desirable interface. Moreover, mobile apps have raised the bar for design of modern business applications, and have changed some best practices that developers have previously relied upon when designing UIs. Attending this presentation will help if you or your team could use some tips on designing UIs for business applications to be mobile-oriented even if the applications are not deployed for a mobile client. The presentation also explains the principles used by the Oracle Cloud Applications as outlined in Oracle Alta UI and the Redwood theme. These principles can be applied to UI design regardless of the UI development discipline, whether it be APEX, JET, MAF, MAX, VB Studio, JavaScript, Java, ADF, or Oracle Forms.