It's never been easier to launch into building your applications on the Oracle Database. Just a few clicks and your Oracle Database is ready to go. But when those applications we build become the overnight sensation that we always dreamt about, it is often the case that the schemas we designed on a paper napkin and implemented on day 1 might not live up to the flexibility, maintainability and performance demands the database can offer at the very moment we need it most - when more and more customers are clamouring for our amazing app! This session walks through the tools to rapid prototype and deploys your database schema, and how to evolve that design to handle increasing demands over time. Tens of thousands of transactions per second on just a laptop? Yes indeed!